As part of the agreement, EA will launch several cellular offerings within FIFA Coins the FIFA franchise, including a free-to-play PC variant. The company believes these games may reach 80 million players in over 15 countries. Glu Mobile can help expand EA Sports franchises on mobile, provided the achievement Glu Sports has experienced its Tap Sports Baseball franchise. And EA believes Codemasters, that owns high racing games such as F1, DiRT, and Project Cars, will enable EA Sports to innovate and expand its international market for racing amusement.

Wilson stated on the recent earnings call that this is merely the start. EA is relaunching its college football business, which is currently under development. There's also an expansion in another game, which Wilson would not name, launching next year. What is the financial opportunity?EA estimates that the worldwide market for sport video games is over $11 billion $7 billion on the console and PC, although the market for mobile is 4.3 billion.

What is more, spending sports is growing faster than other match forms with cellular sport growing at a compound annual rate of 24% over the previous four years. EA's goal to reach 500 million players and audiences shouldn't be surprising. New technology and methods to play games such as cloud-based subscription providers and mobile platforms have just enlarged the audience over the past ten years and will continue to do so.

The organization is currently firing on all cylinders with The Sims and Apex Legends also showing continuous growth in bookings. The current acquisitions and new games in the market provide this market leader with lots of catalysts during the next few years.

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