Meta Description - why is it worth creating attractive descriptions?
Why should you set a meta description?
Although a meta description is not a ranking factor and does not directly affect the position of a given page, a proper meta description can improve the results a website achieves in several ways. In this case, the behavioral factor is important. The description of the page can be interpreted as a short advertising slogan, which is designed to attract the attention of a potential client and influence his decision.

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The urge to visit the site.
The list of search results consists of a small number of elements: bread crumbs, title, description and possible extended elements. Having the ability to set our own meta title and description displayed in search results, we must maximize their potential and encourage users to read the page content appropriately.
The updated description should describe the content of the page as accurately as possible and make users consider it the best answer to their request. A description automatically created by Google may lead to a lack of interest on the part of a potential customer, since he will not find any signs that the content of the page contains what he was looking for.
The influence of the position.
Setting a good meta description affects, for example, to increase the click rating (CTR), which, in turn, is important in the context of our place in the search results. A higher click-through rating means that we send a clear signal to Google robots about the good compliance of the content of our website with the request.
The user experience data on this page is so strong that thanks to this it can be promoted to higher positions. Taking care of a high-quality meta description on your site is a chance to rise in search results, even if the description itself does not have a direct impact on this element.
More control.
By preparing our own description, we guarantee that we have done everything in our power to attract the user's attention at the stage of displaying the list of results. In some cases, despite the meta description setting, Google may display a different description taken from the page content, but then we have no influence on this. By refusing to set up meta descriptions, we agree to solve a very important issue for us, namely the presentation of the site against the background of competition, which can negatively affect organic traffic.
Where should the description be in the first place?
If we are dealing with a small website, creating unique meta descriptions for each of the subpages will not be a big problem. Difficulties arise when our website is very extensive and creating a meta description for each subpage takes too much time. In such a situation, at the beginning, you should focus on several types of pages working inside the site.